Shefi Ben-Hutta
Editor at Coverager
Emirates NBD Liv. Bank RSA UAE

Live it. Love it. Bank it. Insure It.

UAE’s only digital lifestyle banking app, Liv., is now offering smartphone insurance in partnership with RSA UAE .

 

 

“Millennials can’t live without their phones and we have created a unique offering that provides customers with solutions relevant to their lifestyle. It is quite common for mobile devices to sustain damage during usage: three in four people have broken a phone screen at some point in their lives, while one in four tend to drop their phones in liquid.” – Head of Liv., Jayash Patel.

The plan comes with a fully digital claims process and a reward scheme when no claims have been made.

Refresher: Liv. Bank is the brainchild of Emirates NBD, a banking group in the Middle East. Launched in 2017, the mobile-only bank offers a “lifestyle-based banking experience” targeted at millennials. It is also the fastest growing bank in the country, with over 150k customers. Its platform integrates lifestyle preferences with banking, helping customers keep track of their daily life and their finances on one app. The bank’s features include instant and completely paperless account opening, fund transfers through social media channels, carrying out instant bill splits with friends, tagging expenses to keep track of spends, international 60-second remittances as well as curated daily feeds of selected deals and happenings in the UAE personalized to the customer’s preferences.

Bottom Line: planning to expand to additional insurance products.

// Happy Valentine’s Day