Lionel Richie becomes an Acrisure brand ambassador

Acrisure announced that recording artist and entrepreneur Lionel Richie will be joining the company as an official brand ambassador.

In this role, Richie will engage with broadcast and social media to raise awareness and “generate excitement” as Acrisure expands its direct-to-consumer offerings. He will also be a “source of inspiration” as he participates in other marketing efforts to highlight Acrisure’s transformation into a broad Fintech services provider.

Last year, Acrisure received the naming rights from the Pittsburgh Steelers to establish Acrisure Stadium as the new home of the storied franchise. It also unveiled Acrisure Arena in Southern California – an entertainment and sports venue and home to the AHL’s Coachella Valley Firebirds. Acrisure also partnered with UBS Arena and the New York Islanders to name the state-of-the art venue’s main entrance as “The Acrisure Great Hall” – along with many other local campaigns in Michigan, where the company is headquartered.

“Acrisure could have coasted on its reputation as a massive player in the insurance industry, but it hasn’t. Instead, it avoided the complacency that comes with success and has embraced innovation in so many ways. As a result, Acrisure has emerged as a true leader in the fintech space. From what I’ve seen, its culture really values empathy – a sign that you can be focused on growth without forgetting where you started. At the end of the day, that’s the type of company I want to work with.” – Lionel Richie.

“It goes without saying but Lionel’s stellar reputation will elevate and expand Acrisure’s brand. His exceptional skill at connecting authentically with an audience will make him an invaluable resource for our organization. We’re thrilled to partner with Lionel as we pursue our mission of limitless growth.” – Greg Williams, Acrisure co-founder, chairman and CEO.