Lincoln Financial partners with Empathy

Lincoln Financial Group has launched new grief support services for Group Life beneficiaries, providing care beyond the claims process. The new initiative is powered by Empathy, a startup offering a range of services for people dealing with loss.

Beneficiaries are now able to receive personalized support to assist with the administrative, emotional, legal and financial challenges that can come after losing a loved one. Some of the services Empathy offers include estate settlement guidance, closing accounts, creating an obituary, and “finding a listening ear.”

“We are committed to being there for our customers and their families, especially when they need us most. We want to help our beneficiaries resolve their claim quickly, support them beyond the financial component, and provide ongoing assistance through their loss. We’re proud to offer this concierge-level service so that they can get the support they need during these incredibly difficult times.” – Heather Deichler, Lincoln’s Group Protection Head of Product and Underwriting.