Lincoln Financial Group partners with Modern Life
Lincoln Financial Group announced a new partnership between Lincoln Financial Distributors (LFD), its wholesale distribution franchise, and Modern Life , a tech-enabled life insurance brokerage. The partnership will enable Lincoln’s life insurance product portfolio to be delivered on Modern Life’s digital platform, providing an improved digital end-to-end experience.
Modern Life’s technology leverages data and analytics to accelerate risk assessment and quoting. Financial professionals using the platform will have access to a broad suite of Lincoln Financial’s products, including permanent and term coverage and linked benefits, as a result of the partnership.
“Lincoln is embracing the future of distribution and evolving to meet an increased demand for more digitization in the insurance buying experience, across all touchpoints for our wholesalers, financial professionals and end consumers. This new partnership with Modern Life enables us to expand our distribution reach, accelerates our virtual-first distribution strategy and provides increased transparency and an improved end-to-end digital experience for financial professionals in serving their clients.” – Aadil Lokhandwala, senior vice president, Office of Strategic Planning for Lincoln Financial Distributors.
“The life insurance industry is in the midst of its industrial revolution. The pandemic accelerated its digital transformation as kitchen table conversations have evolved into video calls, paper applications shifted to digital forms, and in-person medical exams can often be replaced by predictive underwriting models. Financial professionals faced the highest rate of new business growth in decades, which makes it more important than ever that they and their clients have a streamlined and simple digital life insurance experience. We are thrilled to partner with a company like Lincoln Financial, with broad product and underwriting expertise, to bring our technology platform and advancements to support financial professionals and their clients.” – Michael Konialian, Co-Founder and CEO of Modern Life.
