LifeScore Labs Launches Consumer-Facing Risk Scoring Tool

LifeScore Labs , the “risk-scoring insurtech” subsidiary of MassMutual, announced the launch of MyLifeScore360.

MyLifeScore360 is a free online risk scoring tool that provides insights to how an insurance carrier may measure their risk, by answering 10 questions on such characteristics as age, height, weight and smoking-status, among others. Based on their answers, consumers will be provided with a score between 1-100 (with 100 being the best), as well as a report on the factors that contributed to the score, which will enable them to better understand and interpret how their risk profile may impact their life insurance risk, along with exploring products aligned to their needs. See it in action here:

“Purchasing a life insurance policy can be one of the most important decisions a person can make. As an industry, we can make underwriting more understandable for everyone if both consumers and insurers can use a standard risk score when making buying and underwriting decisions.” – Head of LifeScore Labs and MassMutual’s Head of Data Science & Analytics, Sears Merritt.