Lifefy Offers Affordable and Innovative Insurance Solutions

Lifefy Offers Affordable and Innovative Insurance Solutions

The company targets the middle income, Hispanic and millennial markets and will launch during 1st quarter 2019 in a number of selected states

MIAMI, FL. (October 2018). – Lifefy, an end-to-end life insurance provider designed to deliver simple and fast solutions, has announced the launch of its new direct to consumer digital platform. Founded by former financial services and insurance industry executives, the company aims to deliver an innovative way of buying life insurance and provide coverage to the underserved segments that includes middle income, Hispanics and millennials, a marketplace where millions of families are under-insured or uninsured and is often ignored by traditional insurance channels.

Committed to transforming the life insurance experience and providing peace of mind to its consumers, Lifefy offers an agentless buying process that requires little data, eliminates quoting, phone calls and medical exams, and provides a final approved price, all under 10 minutes. If needed, a Chat Bot and Resource Center are also available to complement the customer experience.

“We took our combined knowledge and experience in the U.S. and other countries to build a solution that breaks the barriers of the insurance industry while targeting a new consumer that is usually ignored by traditional channels,” says Alberto Vilar, Lifefy founder and CEO. “Our research shows a significant gap in relevant insurance options for these diverse and fast growing consumer segments and this needs to be addressed,” he added.

Lifefy partnered in early 2018 with SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) to radically transform the current customer buying experience. Both companies share the same core values and mission to make life insurance accessible, affordable and reliable for those who need it.

“We have always stayed true to the core values of our founder,” said James Morgan, President and CEO of SBLI. “In Lifefy, we found a partner with extensive experience and an innovative vision of how to reach a new segment of consumers. More importantly, a partner that shares our commitment to excellence while being aligned to our promise of living up to high standards with every customer we serve, meet and every policy we issue,” he added.

Lifefy will launch its life insurance solutions during the 1st quarter 2019. The rollout will initially focus on a number of selective states and gradually expand to most states by summer 2019.


About Lifefy

Lifefy is an insurance solutions provider that understands the U.S. Hispanic, multigenerational and multicultural segments, and offers solutions that deliver confidence and financial peace of mind to protect families when unexpected events occur. Lifefy starts at the core, insuring your life through a simple and transparent digital experience and easily allowing you to change coverage as life happens. For more information about Lifefy, please visit


About SBLI

Conceived by U.S. Supreme Court Justice Louis D. Brandeis, SBLI (Savings Bank Mutual Life Insurance Company of Massachusetts) was established in Massachusetts in 1907. Today, SBLI is a policy-holder-owned provider of safe, competitively priced life insurance products, currently licensed in 49 states and the District of Columbia. For more information on SBLI, visit or call 1-888-GET-SBLI.