Liberty Mutual backs alternative data startup Tarci

Tarci , formerly Leadgence, has closed a $17 million Series A funding round which saw participation from Liberty Mutual Strategic Ventures .

Founded in 2019, the startup is a 50-people workforce operating in the US, Europe and Israel in the space of alternative data on small businesses. It offers real-time updates on businesses, including ownership changes, unfavorable customer reviews, and growth.

The company identified 4 focus areas – merchant service payments, insurance and benefits, business loans, and e-commerce solutions. Specifically around insurance, Tarci offers weekly updates of business profiles likely to need new or extended coverage. “Don’t waste time and money qualifying the wrong prospects. Reach out knowing who, when, and why to call.”