Lendistry introduces LIFT

Lendistry has launched the Lendistry Insurance Fulfillment Team (LIFT), an agency designed to help small business owners secure business and life insurance. Because insurance is often required for financing products like SBA loans, LIFT integrates coverage placement directly into the loan application process, allowing borrowers to obtain policies in minutes without interrupting funding.

The launch comes during National Life Insurance Awareness Month and responds to a significant coverage gap: a Wakefield Research survey found that 90% of small business owners are unsure if they have adequate insurance, 29% have none, and 53% say their main barrier is not knowing what kind of coverage they need. LIFT partners with providers to simplify the process, while also offering reviews to identify unnecessary expenses and gaps. Its services are open to all businesses, not just Lendistry customers, and the marketplace will continue to expand with more providers.

Founded in 2015, Lendistry is a tech-enabled small business lender and CDFI that has deployed over $10 billion in its first decade. It is now the second-largest non-bank SBA 7(a) lender in the U.S., positioning LIFT as a natural extension of its mission to support undercapitalized entrepreneurs with the tools they need to grow.