Layr raises $10 million

Layr announced $10 million in Series A funding led by HSCM Ventures, with participation from MGV, Sandbox Industries, Flyover Capital, and Hannover Digital Investments. A group of insurance brokerages and professionals also joined the round including The Plexus Groupe, IMA Corp, Holmes Murphy, The Partners Group, The Graham Agency, Broker Tech Ventures, and other insurtechs.

Founded in 2016, the Atlanta-based startup offers brokers a platform that digitizes “the entire insurance process.” Layr features a variety of tools such as a digital storefront, customer service portals, and licensed human agent support, and it doesn’t make use of APIs so agencies can integrate its services with existing analog workflows.

“Our mission is to empower insurance brokers and agents with a world-class digital experience. This serves their clients better and makes existing workflows more efficient. This funding round will enable the amazing team at Layr to maximize brokerages profitability and deliver the optimal experience for their insureds, and I’m extremely proud of our work!” – Phillip Naples, Layr founder, and CEO.

“Layr helps weaponize its partner agents with immediate quotes and faster underwriting. We believe this will unlock an enormous amount of efficiency for the insurance market.” – Brandon Baron, VP at HSCM.