Keith Clark named chief marketing officer

Keith Clark has been named Chief Marketing Officer at Mutual of Omaha .

He leads the Brand Marketing and Communications division and handles the planning, development and execution of the enterprise’s marketing and advertising initiatives.

During Clark’s six years at Mutual, he has elevated Mutual’s brand in the marketplace. Clark oversaw the creation of a new corporate logo and the Protect Your Kingdom marketing platform. His team is revitalizing Mutual of Omaha’s Wild Kingdom brand, including creating a new show premiering in January 2023, “Mutual of Omaha’s Wild Kingdom Protecting the Wild.”

Before joining Mutual, Clark served as Managing Director responsible for the USAA account at Campbell Ewald, a full-service advertising agency headquartered in Detroit. During his tenure at Campbell Ewald, Clark led integrated marketing teams with a variety of household brands’ business including Chevrolet, United States Navy, Alltel Wireless and USAA.

Clark earned a bachelor’s degree from Albion College and a master’s degree from Northwestern University. He sits on the board of directors of the College World Series of Omaha, Inc. and Kicks for a Cure, Inc.