justInCase announces “Walk Your Way to Health” to reward healthy habits

“Walk Your Way to Health”, developed by justInCase and justInCaseTechnologies, is Japan’s first health insurance that offers premium discounts determined monthly by the number of steps an individual takes and their BMI.

The premium discount will be reflected in the premium for the following month based on the average number of steps taken each day tracked through justInCase’s app. And users are able to submit their BMI details via the app. “In other words, it is an insurance which is not only cheaper, but it can also ‘walk’ along with you towards a healthier life.”

Founded in 2016, justInCase is a team of 20 people and considers itself the first pure insurtech company in Japan. It secured close to $11 million in funding and operates in the space of short-term insurance, product insurance and life and health insurance products.

Going forward, justInCase plans to study other factors related to sleeping and eating habits, etc. to further evaluate and reward users’ efforts to stay healthy.