John Hancock launches longevity-focused advisor network

John Hancock launched the Longer. Healthier. Better. Network, a community of independent financial professionals focused on integrating longevity, wellness, and financial protection into client planning.

The network launches with 200 founding members and builds on John Hancock’s Vitality Program, which combines life insurance with wellness incentives and health engagement tools. Members will continue operating within their existing firms while gaining access to business development opportunities, sales support, longevity experts, marketing resources, and a new distributor-focused version of the Vitality platform called Vitality PRO.

John Hancock said the initiative is designed to address growing consumer interest in longevity and wellness as the U.S. population ages and healthcare challenges increase.

“The industry is changing and consumer expectations are evolving more rapidly than ever. Life insurers have an unprecedented opportunity to innovate new, meaningful ways to have an impact in customers’ lives. This launch reflects our continued belief that life insurance can play a powerful role in helping improve both financial and health outcomes, foster deeper relationships, and deliver greater value for consumers, financial professionals, our industry, and society overall. We’re proud to have longstanding, trusted relationships with our distribution partners. Their leadership and collaboration continue to shape how we innovate and serve. The Longer. Healthier. Better. Network is about recognizing that leadership and amplifying the impact of those individual financial professionals within our partner firms who share our vision – so we can build the future of our industry together.” – Brooks Tingle, President and CEO of John Hancock.