Jellyvision acquires insurer-backed Picwell

Jellyvision , the company behind ALEX, an employee benefits engagement technology, has acquired Picwell , a healthcare technology company focused on AI-generated benefits decision support. Together, the two SaaS companies will offer a benefits experience for employees, leveraging behavioral science and predictive analytics to deliver highly personalized benefits recommendations and ongoing engagement.

Founded in 2012, Picwell is a healthcare technology company providing enterprise solutions that has raised $11 million since its inception. Insurer-investors include Aflac Ventures, BlueCross BlueShield Venture Partners, and MassMutual Ventures. Its flagship offering, Picwell DX, is a SaaS-based decision support product that uses artificial intelligence to match individuals to the right health benefits during enrollment by predicting future care considerations, estimating out-of-pocket expenses, and accounting for individual preferences.

“There is no one-size-fits-all solution to meet employees’ unique health and wellness needs; each person has different wants, which are always changing based on time, circumstance, and even learning styles. But this doesn’t mean we throw in the towel. Now, our joint technology offering will make connections between increasingly complex wellness benefits and the people who need them. We’re striving to eliminate waste, complexity, and confusion so employees can finally understand, appreciate, and effectively use their benefits.” – Amanda Lannert, CEO of Jellyvision.