Jan Pinney Elected President of Life Insurance Direct Marketing Association (LIDMA)

– Industry Veteran Takes Top Post at Life Insurance Direct Marketing Association –

ATLANTA, GA – (March 13, 2018)  — The Life Insurance Direct Marketing Association (LIDMA) has elected Jan Pinney, CEO of Pinney Insurance Center, Inc., as its 2018 President. Pinney succeeds Shervin Eftekhari, President of Zander Insurance Group, who remains with the organization as immediate past president.


“The life insurance industry is witnessing a profound modernization in marketing, consumer communications, underwriting and business processes, all of which make LIDMA more relevant than ever,” said Pinney, “LIDMA’s continued mission is to foster and stimulate the critical exchange of information among those life insurance distributors, investors and underwriters who are involved in the direct sales of life insurance to consumers.


Jan Pinney is CEO of Pinney Insurance Center, Inc., a life insurance sales organization and ISU Francis-Pinney Insurance Services, Inc., a property and casualty agency, both located in Roseville, CA. Pinney was 2004-2005 President of the National Association of Insurance and Financial Advisors for California where he testified before Assembly and Senate committees on insurance and finance, and from which he received the Distinguished Service Award in 2011.


Mr. Pinney has a B.S. in Business Management from the University of Utah, the Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) professional designations from The American College, and the Chartered Property Casualty Underwriter (CPCU) professional designation from The American Institute for Property and Liability Underwriters. He is a Past-President of the Sacramento Association of Life Underwriters and the Sacrament Suburban Kiwanis Club and served on the Sacramento County Red Tape Task Force and as a founding board member of the Eureka Schools Foundation.


A 43-year life and qualifying member of the Million Dollar Round Table (MDRT), Mr. Pinney also is a 15 year member of MDRT’s Top of the Table and a member of the Association of Advanced Life Underwriting (AALU). He served for 21 years as an elected Trustee of the Roseville Joint Union High School District, where he was board president five times and was honored as recipient of the Placer County Distinguished Trustee Award in 1999, 2003 and 2014.


Prior to entering the insurance industry, Mr. Pinney served in the United States Army where he rose from a draftee Private to the rank of Captain.


He is married to Nancy, has 8 children, 21 grandchildren, 3 great-grandchildren and resides in Granite Bay, CA.



LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The LIDMA “Seal of Approval,” developed by affiliated carriers, vendors, attorneys, and producers demonstrating compliance with articulated process requirements around e-Delivery, e-Signature and Voice Signature, has become a standard-bearer for a consistent approach to process improvement and positioned LIDMA as the leading life insurance organization in e-Process initiatives The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs. For more information, visit www.lidma.org.


SOURCE:  Life Insurance Direct Marketing Association


Date: March 13, 2018

Media Contact: Gina Grantham, CAE

(866) 890-5323


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