ITC Acquires Smart Harbor
Insurance Technologies Corporation (ITC), a provider of websites, marketing, comparative rating and management software and services, has announced it has acquired Smart Harbor, a provider of digital technology solutions to insurance agents. Smart Harbor is owned by The Shipyard, a Columbus, Ohio-based digital marketing agency.
Smart Harbor works with more than 1,000 independent insurance agencies by bringing them technical expertise and industry knowledge to help them grow their businesses and retain clients through websites, smart forms, SEO, and data analytics capabilities.
“Smart Harbor and ITC help more than 25% of independent insurance agencies in the United States with their online presence. This acquisition will help us expand our service offerings to our clients and continue our leadership in insurance agency marketing solutions.” – ITC CEO Laird Rixford.
Through this acquisition Smart Harbor clients will get access to ITC’s broad array of marketing products and services. Plus, ITC’s clients will benefit from Smart Harbor’s expertise in providing strategic marketing decisions for agencies.