Investment app Playbook raises $5.6 million

Earlier this month, San Francisco-based Playbook closed a $5.6 million seed funding round led by Atomic Labs , a venture studio founded in 2012 that cofounded the business.

Founded in 2020 and led by founder and CEO David Hegarty, the company claims to help millennials grow their money with tax advantages by doing the dirty work of unpacking the federal tax code to find every eligible tax advantage. “We’ll help you build a financial plan and take advantage of every tax benefit today. The goal? Reach financial freedom sooner.”

With Playbook, users can build their financial plan, find earnings and tax opportunities they’re eligible for or missing out on, and activate monthly transfers to carry out their plan. The service costs $19 monthly.

Bottom Line: The platform has over 10,000 users and roughly 50,000 on the waiting list.