Introducing TurnKey; In Partnership with Amazon

Realogy, the largest full-service residential real estate services company in the United States, has announced in collaboration with Amazon the launch of TurnKey, a new homebuying program that simplifies the process of finding and settling into a new home. Now available in 15 U.S. cities, TurnKey combines Realogy’s real estate expertise with the ease and convenience of Amazon’s Home Services and smart home products.

Here’s How it Works: Customers looking to buy a home can visit to connect with real estate agents within their city or neighborhood of choice, and once they close on a home, Amazon will offer products and services valued between $1,000 to $5,000 to make the house a home.

The Amazon Move-In Benefit includes:

  • A selection of Amazon Home Services to customize a new home, such as deep cleaning, a handyman to assemble furniture, hang pictures, install shelving or mount a TV on a wall, and much more;
  • A curated suite of smart home products, installed by Amazon or Amazon-vetted professionals;
  • Peace of mind with the Amazon Happiness Guarantee.

“Realogy and our brands are always looking for ways to give consumers an awesome homebuying experience with a terrific real estate agent, and today’s launch of TurnKey is a big part of that continued strategy. Realogy’s great affiliated agents serve their clients during one of the most important moments in their lives, and Amazon’s services and products can transform that moment to make it rewarding in a way no one ever has before.” – Ryan M. Schneider, Realogy’s chief executive officer and president.

“Customers can be overwhelmed when moving, and we’re excited to be working with Realogy to offer homebuyers a simplified way to settle into a new home. The Amazon Move-In Benefit will enable homebuyers to adapt the offering to their needs – from help assembling furniture, to assisting with smart home device set up, to a deep clean, and more.”- Pat Bigatel, Director Amazon Home Services.

And so it begins…

Bottom Line: It’s just a matter of time before insurance is added as a benefit.