Introducing the MotorDNA Insurance Marketplace

MotorDNA , a company that ceates analytics-ready vehicle build data, is introducing MotorDNA Insurance Marketplace.

This online platform connects car dealers, online car sellers, and insurance companies, making it easier to get insurance quotes and buy policies when purchasing a vehicle.

The platform aims to improve profits for car dealers and satisfaction for customers while giving insurance companies a direct way to reach potential clients. It fits smoothly into car dealers’ existing sales and tech systems, making the process efficient for both dealers and buyers. Customers can get direct insurance quotes without distractions as they consider their car purchase options.

By cutting out middlemen, the platform makes the process simpler for customers, helping them choose the right insurance for their new car’s safety features. It also lowers the cost of finding new customers for insurance companies by connecting them with buyers exactly when they’re most interested—while they’re in the process of buying a car.

“Our mission with the MotorDNA Insurance Marketplace is to empower auto dealerships and insurance carriers.  Auto dealerships have a unique opportunity to increase their revenue by 3-7% on every vehicle sold.  By offering consumers a direct line to insurance quotes tailored to their chosen vehicles, dealerships can enhance consumer loyalty, lower the total cost of vehicle ownership, and take a confident stride into the future of connected car data revenue.” – Co-Founder & CRO Tom War.

Bottom Line: The MotorDNA Insurance Marketplace is an effort to implement embedded insurance.