Introducing the first life insurer to integrate with Amazon Halo
Following Amazon’s introduction of Amazon Halo, a health and fitness wearable device paired with a subscription service and smartphone app, John Hancock is announcing it is the first life insurer to integrate with the device which essentially competes with Apple Watch and Fitbit devices.
Halo can track physical activity, sleep and body fat, and analyze users’ tone of voice for energy and positivity to help strengthen communication.
John Hancock’s partnership with Amazon will allow its Vitality customers to link the Amazon Halo Band to the program to earn Vitality Points, and Amazon Halo Band will be the featured complimentary wearable for eligible John Hancock Vitality members, including three years of Halo membership, when Halo becomes available to the general public.
“Amazon Halo is a new service dedicated to helping customers improve their individual health and wellness and we are excited to work with John Hancock to integrate Halo into their Vitality program. John Hancock shares our belief that small changes can make a big impact on health, and we look forward to seeing how their customers use the insights Amazon Halo provides to earn rewards, and most importantly, achieve their health goals.” – Melissa Cha, Vice President of Amazon Halo.
“Integrating Amazon Halo into our life insurance ownership experience will enable us to continue to transform the role our industry plays in our customers’ lives. At John Hancock, we believe a life insurance company is in a unique position to help customers live longer, healthier lives, and by integrating Amazon’s new health and wellness technology into our program, we can create a more meaningful, engaging and holistic experience for our customers.” – Brooks Tingle, president and CEO of John Hancock Insurance.
Over time, Amazon and John Hancock, together with Manulife, will explore additional opportunities to expand the program. John Hancock life insurance customers can also earn Amazon gift cards, and for those who reach the highest levels of Vitality engagement, an Amazon Prime membership.