Introducing Subscription-Based Startup for Seniors
Senior Sleuths, the first brand from parent company Subscription Box Solutions, aims to revitalize senior entertainment through its turnkey immersive group experience that focuses on using interactive storytelling to challenge and ignite cognitive abilities such as problem-solving, recall, dexterity and fine motor skills. Each of the 12-week programmatic series unravels a captivating mystery using physical objects and encompasses cognitively stimulating activities such as suspenseful puzzles with codes, ciphers and crosswords.
“Our passion for keeping the mind sharp and healthy in the most fun way possible is what spawned the notion of creating such an accessible and appealing curriculum. We’ve worked closely with community members to provide an optimal adventure by incorporating a variety of activities that continuously challenge the individuals in fresh and exciting ways. Their eagerness to unravel the next mystery is reflected in the incredibly positive feedback we collected throughout our extensive pilot program earlier this year.” – Cofounder of Senior Sleuths, Alana Tompkins.
Current participating communities range from senior living groups, independent living establishments, home care, 55+ communities and more. Equipped with step-by-step content and more than 24 hours of immersive programming, activity directors host weekly meetings with members to guide them through the series and package components. During their journey of inspection and exploration, members are encouraged to share ideas, opinions, and theories in a collective environment, promoting social engagement and enthusiastic participation. Members receive one package per month for three months resulting in 17 group activities, 54 story-related items, 11 personal keepsakes and 12 weeks of activities and consistent opportunities to exercise mental agility.
“With our team’s significant knowledge in the storytelling and experiential space stemming from our successful track-record with Media Star Promotions over the last 30 years, we knew we could deliver a superior concept by providing memorable programming where vitality and intention intersect.” – Cofounder of Senior Sleuths and Media Star Promotions, Carin Lazarus.
Focused on increasing community socialization in a leisure atmosphere, Senior Sleuths was developed with evidence-based research and empowers members to build cognitive reserve while putting their investigation prowess to the test. Skills such as working memory, processing speed, and logic and reasoning are reinforced through a need to be cognizant of details while retaining key information to solve the whodunit-style events.
Designed as a business-to-business structure, the organization has plans to introduce a consumer-facing model in an upcoming phase. Senior Sleuths is invested in developing remarkable narratives that branch from historical events and evoke emotion, purpose and enigma. The first series, Un-Tangled, is available now at seniorsleuths.com at a rate of $150 per Resident Subscription and $100 per Director Curriculum. With a second installment already in progress, members can look forward to a late spring release for the Shuffled series. For additional information on Senior Sleuths, visit seniorsleuths.com.