Introducing Sincere Financial

There’s a new pet startup in the works by the name of Sincere Financial .

The San Francisco-based startup plans to offer a debit card for pet parents so they can earn rewards for spending on their pets. “We curate and work with our partners to obtain maximum benefits for our members. This may include additional discounts, early access to offers, extras or specials. Get rewarded for the necessities. From pet food to vet bills.”

According to Sincere’s FAQ page, it aims to launch in late spring/early summer. “Sincere is a financial product. We have to work closely and diligently with providers to ensure the protection of our members. There are many processes and parties involved, hence the timeframe.” And the service includes ‘double-dipping,’ meaning if merchants which work with Sincere already offer a loyalty program, then the user who pays with the Sincere Rewards Debit Card, will earn the merchant’s loyalty points and an additional bonus of Sincere points (redeemable for cashback).

Bottom Line: A potential partner in need of great rewards.