Introducing SimplyIOA, they do things the simply way

With over 300 insurance carrier partnerships built over 34 years, Florida-based insurance agency Insurance Office of America is now introducing an online insurance brand for home and auto dubbed SimplyIOA .

SimplyIOA delivers policies online and offers a number of real-time services such as chat, text, video conference, call, or office visits for individuals who prefer to work with a licensed agent. Also, users can get a quote “in three minutes or less” due to integration into multiple data verification sites.

When it comes to its distribution strategy, SimplyIOA is designed for integration into point of sale systems, loan origination servicing, and self-servicing platforms. The mortgage origination landscape is becoming increasingly competitive, according to IOA, as lenders seek ways to improve and expand their capabilities. SimplyIOA can help lenders expand their business by combining its insurtech platform with its technology to increase client value at a low cost.

“Data-informed decisions and money-saving options are key for borrowers in this environment of ever-increasing insurance rates. In today’s market, homebuyers want to find the right insurance coverage from a trusted carrier at good price. They don’t want to waste time chasing down quotes.  The SimplyIOA platform optimizes the buying experience and saves time, allowing customers to quickly review all their needs and have the reassurance that they can choose the most appropriate coverage from the best carrier. Unlike others in the marketplace, SimplyIOA is the first and only online quote and purchase experience. Because it integrates seamlessly into the home buying journey, it benefits customers and lenders alike, which is a game-changer in a market like we’re experiencing today.” – Brian McDowell, CEO, and president of SimplyIOA.

“Because we have team members who come from a mortgage technology background with experience integrating large-scale legacy systems with new digital technology, the standard of service for borrowers is high and continues to increase. It is vital for any new technology company entering the mortgage industry to be tech forward but also understand the deep nuances of the mortgage industry itself. That is why SimplyIOA is the best solution available. It’s technology created by mortgage experts and backed by 34 years of insurance experience.” – Jeff Ward, CTO of SimplyIOA.

Bottom Line: SimplyIOA is hoping to enter the mortgage sector with the support of IOA’s $2 billion in premiums and is looking for alternative distribution partners in the lending community, some of whom are already competing directly with its parent firm IOA. For example, digital mortgage platform Better.com operates a home insurance agency called Better Cover, and lending software Blend operates the Blend Insurance Agency.