A team of banking, finance and technology veterans announced a new digital banking platform, HMBradley , to reward people for positive financial behaviors. Backed by PayPal founder Max Levchin and other “fintech heavyweights,” HMBradley will offer an “unparalleled banking experience and pay the industry’s highest interest rates” to account holders who save a portion of their monthly deposits, regardless of how much money they earn.
HMBradley makes saving simple. It combines checking and saving features into a single, digital bank account. Its variable APY tiers are based on the percentage of the customer’s direct deposits that is saved each quarter. The more account holders save each quarter, the more they will earn the following quarter. Additionally, HMBradley will roll out an everyday rewards credit card that boosts customers’ APY tier when they save their cashback in their HMBradley digital bank account.
HMBradley recently completed its $3.5 million seed round of financing, led by Accomplice Ventures and Walkabout Ventures with participation from Mucker Capital, Index Ventures and several others including HVF Labs (Max Levchin’s startup studio). HMBradley’s accounts are opened at and FDIC insured by a sponsoring bank.
“HMBradley presents an entirely new experience that will change how consumers think about banking. Aside from its digital-first design that makes sense for the way people handle money today, it was developed to help consumers be more responsible with their money.” – Max Levchin.
“After I sold my first company, I realized how the banking experience changed once I had achieved financial success. Perks designed to make me feel good, like I had ‘made it,’ had the opposite effect. I wondered why anyone couldn’t have access to the same service and benefits. With HMBradley, it doesn’t matter how much money you make. We built this banking platform to put our customers in a strong financial position while prioritizing their needs and providing the features they want.” – Zach Bruhnke, co-founder and CEO of HMBradley.
“We want to start account relationships on a positive note and build from there. We believe that the best way to do that and to show how serious we are about working for our customers is to enable them to earn a bonus before their money is even with us. HMBradley will build their trust as their balance grows. The best part is that the earlier someone signs up, the larger their bonus becomes. Welcome to the new way to bank!” – Dmitry Gritskevich, cofounder and COO of HMBradley.
Consumers can join the waitlist for an HMBradley account which is set to go live in early 2020.