Introducing Happier.Pet

Happier.Pet, a pet health and engagement platform from That API Company, has filed a trademark application for its brand.

The company offers pet insurers, veterinary clinics and pet brands tools to deliver personalized care content and at-home health checks through their existing emails, customer portals and apps.

Its products include individual pet profiles, health records, breed and health data, and photo- or video-based checks covering body condition, breathing and dental health. Profiles become more detailed as owners submit information, allowing content and reminders to adapt to each pet.

For insurers, the pitch is ongoing engagement between renewals through monthly check-ins, care guides, birthday reminders and branded pet cards. Health records can also be organized into a timeline for veterinary visits or insurance claims.

Happier.Pet says its services draw on vet-verified data covering more than 650 dog breeds, plus cats. TheDogAPI and TheCatAPI are also part of the offering. Its clinician tools, marketed as Happier.Vet, are currently being piloted with partner clinics.