Introducing BrandRock Insurance

Matt Matros, an entrepreneur previously known for ventures in the food and beverage industry, is stepping into the insurance sector with BrandRock Insurance . This Brooklyn-based Property and Casualty (P&C) agency was recently licensed in New York as of August 8, 2023. Matros has a track record of successful entrepreneurial activities; he founded Protein Bar in 2009, which he sold in 2013 to L Catterton, and then started Limitless, a caffeinated sparkling water brand, which was sold to Keurig Dr Pepper in 2020.

The new agency promises to offer “the best brand insurance on the planet,” although it’s not yet clear which insurance carriers will be backing these offerings. What is known, however, is that Sam Zaiser, an employee at Marsh, appears to be involved in some capacity.

This marks Matros’ first foray into the insurance industry.