Introducing Amazon Salon in the UK
Amazon is announcing the launch of Amazon Salon in London, “a new salon where customers can experience the best in hair care and styling.” The services will be provided by Elena Lavagni, owner of Neville Hair & Beauty, an independent salon based in London.
“We have designed this salon for customers to come and experience some of the best technology, hair care products and stylists in the industry. We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.” – John Boumphrey, UK Country Manager, Amazon.
Customers will be able to experiment with different virtual hair colors using augmented reality technology, enjoy entertainment on Fire tablets at each styling station and capture their new look in a dedicated creative area.
The salon will also test new point-and-learn technology, where customers can simply point at the product they are interested in on a display shelf and the relevant information, including brand videos and educational content, will appear on a display screen. To order the products, customers can scan the relevant QR code on the shelf to visit the product detail page on Amazon.co.uk and purchase, with delivery direct to their home.
Amazon Salon will initially be open to Amazon employees only before it opens to bookings for the general public in the coming weeks . This will be an experiential venue where Amazon will showcase new products and technology, and there are no current plans to open any other Amazon Salon locations.
The salon is the latest initiative designed to support the professional beauty industry and follows the launch of the Amazon Professional Beauty Store on Amazon.co.uk. This new store gives hair and beauty businesses convenient access to Amazon’s selection of more than ten thousand salon and spa products and supplies, from straighteners and clippers through to curlers and hair dryers. The store offers professionals benefits such as wholesale pricing and invoicing, no minimum order value, and fast delivery.