Introducing AAAtraq

Meet AAAtraq :

Established in 2018, the London-based company offers an automated compliance identification management system for companies to understand their existing level of accessibility non-compliance risk exposure. And for a monthly subscription service, clients can access additional services such as AI-based training and education for developers and content producers, to ensure they understand their responsibilities. In return, clients receive and ‘accessibility rating’ badge that they can place on their website to indicate they are working towards digital compliance. Finally, clients can access complementary insurance with up to a $50,000 benefit limit from global carrier BRIT.

“Organizations are not deliberately non-compliant, but the level of misinformation in circulation coupled with a succession of successful legal cases in the US, has created the perfect storm. Digital inaccessibility lawsuits are one of the fastest growing financial risks for organizations who are literally ‘burying their heads in the sand’ because they don’t understand the accessibility legislation and mistakenly believe it is difficult and expensive to comply.” – CEO Lawrence Shaw.