Integrum backs Evertree

Evertree Insurance , an emerging personal lines insurance broker, is being backed by investment firm Integrum Holdings that will finance the business “through a substantial equity commitment.”

Led by Alex Tuff, Evertree looks to be a technology enabled personal lines insurance agency that is focused on building a platform for independent brokers. “Evertree’s strategy is to develop and deploy productivity enhancing technology, recruit and train new agents, and fully integrate strategic acquisitions.”

“I am thrilled to partner with the team at Integrum who has a long and successful track record of investing in the insurance services sector, including USI, Alliant, Pure Insurance, and Sedgwick, amongst others. Together we are building a new type of distribution company that is focused on the independent agent. By providing new technology, lead generation tools and adopting best practices we will be able to attract the next generation of top independent agents and allow them to focus on what they do best – building and strengthening relationships.” – Alex Tuff, Founder and CEO at Evertree.

“The personal lines insurance sector in the U.S. is a massive and growthful market that represents an extraordinary opportunity for those who can effectively implement technology solutions and deliver a differentiated customer experience and agent value proposition. We look forward to working alongside Alex and his team to continue to build Evertree by combining the benefits of technology with high-quality service from human agents.” – Tagar Olson, Founding Partner of Integrum.

“We are excited to partner with Alex to help build a scalable, next generation independent personal lines distribution platform. Alex’s vision to build a strong, diverse culture and have a social impact in the communities within which Evertree operates fully aligns with our vision and values at Integrum.” – Ursula Burns, Founding Partner of Integrum.