Integrity Marketing Group acquires Great American Legacy

Dallas-based Integrity Marketing Group, an independent distributor of life and health insurance products for seniors with over 230,000 independent agents, has announced the acquisition of Great American Legacy, an insurance marketing organization based in Iowa. As part of the deal, Great American Legacy founder Jason Waters will become an owner in Integrity. Financial terms of the private transaction were not disclosed.

“Integrity has shown me a model I didn’t even know existed. Partnership opens doors for new growth and expansion to take my business to the next level. After seeing the tools and robust platform Integrity delivers, I realized I have an obligation to join forces because my entire team benefits from this new relationship.” – Waters.

Bottom Line: It’s a lot easier to target seniors than millennials.