Insuretech startup Reserv announces Martha Dreiling as Co-Founder and Chief Operating Officer

Today, Reserv announced that Martha Dreiling is joining the company as Co-Founder and Chief Operating Officer. Martha brings 15+ years of venture-backed insuretech and fintech experience to Reserv at a pivotal moment as it exits stealth mode and begins its journey of building a digital-first claims management organization. 

Martha joins Reserv from Rhino Insurance where she was SVP of Operations and a critical executive team member during a period of rapid expansion from 50 to over 250 employees. Prior to Rhino, Martha worked at Attune Insurance as VP of Analytics and Corporate Operations helping to build Attune’s analytics infrastructure and scale their first commercial BOP product offering. Before joining Attune, Martha was the SVP of Operations at OnDeck Capital. During her time at OnDeck, Martha led the loan origination and servicing organizations and was a member of the executive team that took OnDeck public in 2014. 

“Claims management and processing are the most critical part of the insurance product but today all constituents leave the process disappointed,” said Martha. “Consumers desire a frictionless claims experience that is fast, delightful, and transparent. Carriers are clamoring for a process and TPA that is fast, efficient, and compliant that is leveraging cutting-edge technology. I am thrilled to be joining Reserv as we begin building an industry-leading claims TPA with blazing fast response times and advanced analytical insights.” 

“Martha is a seasoned startup executive who has experience helping organizations scale from seed-stage all the way through IPO”, said CJ Przybyl Co-Founder and CEO. “We are thrilled to have her help shape Reserv as we redesign the claims management process and scale quickly to meet our customer demand.” 

Martha’s appointment comes on the heels of Reserv announcing their $8M seed round led by Altai Ventures and Bain Capital Ventures to disrupt and reinvent the $250B claims TPA market. 

Visit or email to learn more. If you are an adjuster or engineer looking to reshape the claims industry through technology, email  

About Reserv

Reserv is a digital-native TPA incubating next-generation automation technology and AI focused on bringing speed, advanced data science, and simplicity to the experience of consumers, insurance adjusters, and carriers. There is a better way to manage claims and we are building it. For more information about Reserv visit

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