Insure The Box Proves Most People Don’t Read Past Headlines

Insure The Box has saved £50,000 in potential costs after disproving a fraudulent claim. Keyword: Potential. The Gist: UK telematics insurance provider Insure The Box decided to play in the game of simulation where it staged a car accident involving two drivers; one of which is insured with Insure The Box. To skip over many many agonizing details (Think: Driver Dishonest submits a claim stating his car was hit from behind by Insure The Box policyholder’s car, telematics data from the device fitted in the Insure The Box policyholder’s car contradicted this claim, Driver Dishonest drops claim), Insure The Box doesn’t have to pay for the claim. Bottom Line: What’s £50,000 in savings for a company that’s been pushing telematics over the past six years.

Wait, there’s more.

The company’s leading source of traffic is Compare The Market; the one and only with the meerkat toy. So really, when confronted with the choice of something fuzzy and something black. Opt for the fuzzy. The 99% will thank you.