‘Organic’ is a trending term nowadays and while it’s mostly associated with food, it’s also associated with advertising.
For a food to be labeled “organic,” it must be produced through approved methods, and according to the USDA, these methods “integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Synthetic fertilizers, sewage sludge, irradiation, and genetic engineering may not be used.”
If there was a USDA-type organization overlooking the insurance lead-generation industry, it would probably focus on two main elements to determine its quality – source and messaging.
We profiled the most popular insurance lead-gen sites based on the following parameters:
- Percentage of website visitors coming from Google’s organic and paid search
- Relevance of Google keywords attracting website visitors interested in insurance
- The theme of ads used by lead-gen sites to attract visitors