IAG invests in Sonder

IAG has made a strategic investment in Sonder , an Australian platform offering 24/7 mental health, medical, and safety support.

The investment was made through IAG’s corporate venture capital arm, Firemark Ventures, and builds on IAG’s existing use of Sonder for employee wellbeing. The insurer plans to extend Sonder’s services to customers during high-risk events, including catastrophic weather and major incidents.

Sonder’s platform is designed to identify and address risks before they escalate, offering immediate support during events such as injuries, disasters, or major life disruptions.

“At IAG, our role extends beyond insurance, helping people recover and rebuild after adversity, and acting as a shock absorber for the economy when things go wrong. Our investment in Sonder aligns with our purpose to ‘make your world a safer place’ and represents a step towards providing more holistic, immediate support to customers during some of the most challenging moments in their lives. It signals IAG’s intent to move beyond claims response towards earlier intervention and prevention. Earlier support in these moments can improve mental health outcomes, helping reduce the broader cost of harm to individuals and communities.” – Christine Stasi, IAG Group Executive People, Performance and Reputation.

Sonder co-founder and CEO Craig Cowdrey said the partnership will allow the company to extend support beyond the workplace to people recovering from injuries, returning to work, or rebuilding after major life events.