I Know What HDFC Life is Doing This Winter

I have reason to believe HDFC Life, the JV between HDFC, India’s leading housing finance institution and Standard Life, UK’s financial services provider, is working on a feature to allow users to start their life insurance quote journey via a selfie.

Look :

Product Designer at HDFC Life, Sohel Patel, uploaded the image above with the following verbiage: “Mobile Web App for minimal form submission…”

Look again:

Looks the same.

Same HDFC Life that offers prospects and customers an app to browse through online insurance plans, renew their insurance policies, and access customer service; to name a few.

Three Fun Facts below. One. HDFC Life is one of 24 life insurers operating in India. 

Two. It’s bullish on its LinkedIn strategy.

Three. Its most popular video on YouTube surpassed 7.3M views.

Source: Coverager’s 2017 India: Life Insurers research report.