Hyundai signs partnership agreement with SoFi Stadium
Hyundai Motor Company is now a founding partner of SoFi Stadium and Hollywood Park, the sports and entertainment destination in Inglewood, Calif., being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke. Hyundai’s multi-year sponsorship includes Hollywood Park, SoFi Stadium, YouTube Theater and American Airlines Plaza, as well as team deals with both the Los Angeles Rams and Los Angeles Chargers.
“Being an official vehicle sponsor of SoFi Stadium and Hollywood Park, along with the Rams and Chargers, provides us a tremendous opportunity to communicate about our products and future mobility innovations. Those attending games or events will not miss the Hyundai branding, while learning more about our commitment to a zero emissions future.” – Angela Zepeda, CMO, Hyundai Motor America.
“We are proud to welcome Hyundai Motor America as an official vehicle of SoFi Stadium and Hollywood Park. Hyundai’s extensive presence throughout the Southern California region and its commitment to the environment and sustainability made them a natural partner for the project.” – Jason Gannon, managing director, SoFi Stadium and Hollywood Park.
Hyundai’s sponsorship officially began in November and includes branding and display elements. In the North Plaza, Hyundai will have the all-new, all-electric IONIQ 5 and the recently announced Hyundai Home clean energy ecosystem on display. Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Park campus.
During Rams and Chargers home games, Hyundai branding will be throughout the stadium, including on the Infinity Screen by Samsung, the largest video board ever created in sports, along with LED ribbon boards and digital signage throughout the Hollywood Park development. Hyundai will also have fan giveaways and Tucson and Santa Cruz vehicle displays in American Airlines Plaza.