Humania Assurance Introduces Lead2action

Mutual insurer Humania Assurance has launched Lead2action – as it sounds – a tech arm to allow other companies to promote Humania’s insurance products to a specific audience, “online and automatically, without having to invest in a large and costly distribution infrastructure.” Services offered include: insurance products design, website creation, multi-channel approach for information, comparison and advice, marketing campaigns, and sales management; to name a few.

“Many of our business collaborators were looking for a new model of partnership and distribution . We have therefore decided to set up this project by allocating a budget and dedicated resources that we have detached from the operational structure.”- President and CEO of Humania Assurance, Stéphane Rochon.

The technology developed by Lead2action is based on two key marketing functions: targeting process and personalized communication. Through programmatic technology, it will first identify the best target market for a specific product, and then, using algorithms, create an automated digital marketing campaign that can be used as a white label. Also, the company offers real-time communication with a call center. Clients will be able to obtain information, shop, compare and purchase insurance, all with a permanent access to a financial security advisor.