Huckleberry goes from purple to Paychex blue

Business insurance startup Huckleberry has an interesting new look, going from its traditional purple theme to a blue one that has Paychex in it.

While we can’t find a press release announcing the acquisition, it seems that Huckleberry is now owned by the giant payroll company, which operates the Paychex Insurance Agency.

We covered Huckleberry last year. The California-based startup, which disclosed $22 million in funding, has struggled with profitability issues and raising new capital. Huckleberry also conducted several layoffs, shrinking its staff by nearly 50% over the past two years.