HSBC Bank USA Partners with Roostify

HSBC Bank USA announced it has launched a “digital home lending experience” powered by Roostify .

The platform offers a streamlined loan application and fulfillment process for home buyers and owners during a purchase or refinance. Customers are able to submit a loan request online, share documents digitally and securely, and track the status of their loans from application through to closing, in real time. Roostify integrates with HSBC’s loan origination system, allowing the bank’s lending team to more easily transfer information and more effectively communicate with customers, driving quality and efficiency in the loan-origination process.

“Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience-led growth. Customers are looking for the same ease-of-use and convenience for large transactions like financing a home that they’ve come to expect in other buying experiences. Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience for our customers and our mortgage consultants.” – Head of Mortgage, Retail Banking and Wealth Management, HSBC Bank, Raman Muralidharan.

“HSBC has been a great partner in driving innovation to improve their customer experience. Information exchange is a vital part of the home-buying experience, and it can be a game changer when done right. This solution provides HSBC’s customers with a modern, improved way of applying for and closing a mortgage and delivers transparency to both the customer and lending team from start to finish, for an optimal experience.” – Roostify’s cofounder and CEO Rajesh Bhat.