How Allstate Achieved 22% Lift in Quotes

Did You Know? Allstate is a Neustar client . 

Neustar is a SaaS company providing real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries. It was recently acquired by Golden Gate Capital and GIC. Last, it enjoys the trust of 11,000 clients worldwide.

And this a story of a win-win situation

Allstate was looking for a solution to make its marketing make sense. After all, the Northbrook-based insurer deals with a complex marketing ecosystem that includes multiple media partners, several data management platform, various data sources, and dozens of platforms that include mobile, desktop, social, email, direct mail, call center, and programmatic.

Sounds confusing?

It is.

Enter Neustar.

Think: checks and balances for all of one’s media activities.

Neustar consolidated and normalized audience, media, and performance data across Allstate’s ecosystem via its OneID system to create links between offline and online identity and paint a fuller picture of consumer behavior. In turn, this allowed Allstate to learn which media exposures drove customer behaviors and further take advantage of this customer intel to better qualify customer segments.

The Neustar IDMP (Identity Data Management Platform), considered by some as the single source of truth, can do side-by-side comparisons of audience reach and performance by platform, audience, and campaign, as well as cross-device measurement and inventory analysis.

The Results

Neustar was able to match 99% of Allstate’s offline records to the Neustar OneID system, and 58% of those offline customers were matched online. As a result, Allstate reallocated spend toward the top-performing households that Neustar identified and saw a 30% increase in conversions.

Bottom Line: the case for connecting digital signals. Access the case study here.

PS. Nationwide is no stranger to Neustar, either. Play.