Honcho Now Available Through SSP

SSP, the global supplier of technology systems and software for the insurance industry, has signed a contract with Honcho , the UK startup offering a reverse auction marketplace to integrate its offering into SSP’s systems.

Founded in 2016, Honcho allows insurance companies to bid against one another for customers with bids starting at £1. With this new partnership, over 700 of SSP’s brokers and insurers will be able to gain access to Honcho’s reverse auction marketplace and bid against each other in real-time.

“Our platform has been designed to allow a wide variety of marketplace participants to use honcho to distribute their products and we are delighted that from today we are able to add clients of SSP to our ever-growing list of partners. We are committed to bringing transparency, equitability, consumer choice and value to the UK insurance distribution market and signing this agreement with SSP is another big step towards our insurance market revolution.” – CEO of Honcho, Gavin Sewell.

“We are excited about working with honcho and this partnership makes it possible for SSP users to promote their brands via honcho. All SSP customers using our Pure Broking and ElectraM3 systems will be able to access the honcho panel, which will open up new channels for new business.” – Distribution Director at SSP, Ron Atkinson.

Bottom Line: Real brands don’t bid.