Homesteaders Life CMO to retire

Homesteaders Life President, CEO and Board Chair Steve Shaffer announced that longtime marketing officer Dean Lambert plans to retire from the company after nearly 25 years of service.

Dean joined Homesteaders as the company sought to enhance its brand and continue as a major player in the preneed insurance funding market. He developed a strong strategy and a marketing offering that helped propel Homesteaders to a position of sustained market leadership,” Shaffer commented. “We’re grateful for Dean’s leadership and longstanding dedication to Homesteaders’ success, but I think many would agree he’ll be remembered for his passion for elevating the funeral profession in the eyes of consumers and as both an exceptional market influencer and personal friend.”

Lambert began his relationship with Homesteaders as a consultant in 1996 and became Director-Marketing Communications in 1998. He advanced through leadership, ultimately becoming SVP-Marketing and Communications in 2014.

“I feel honored to have been part of a chapter in Homesteaders’ history that includes its evolution to prominence in the preneed funding arena,” Lambert reflected. “I am eternally grateful for the many lessons I have learned and the ability to be a part of the enormous success of the company for so many years.”

On February 20, Lambert assumed a new role as Executive Director of the Life Insurers Council (LIC), a global life insurance networking organization of which Homesteaders is a longtime member and supporter. Shaffer, who is currently serving as Chair of the LIC’s Advisory Committee, says Lambert brings a combination of high energy, creativity and servant leadership to his new role. “It’s a perfect fit for the future of the LIC.”