Hedvig promotes car insurance with new campaign

Hedvig launched a new marketing campaign focused on car insurance, highlighting what the company describes as one of its fastest growing product lines.

The campaign, built around the concept “What’s your problem?”, features a road trip scenario designed to emphasize quick support and a low-friction claims experience when something goes wrong. The film was developed by Hedvig’s in-house creative team in collaboration with director Nim Kyong Ran and production company Pine.

The video is being distributed online and across social media starting February 23.

The campaign signals increased marketing focus on auto as the insurtech expands beyond its core home insurance offering.

Hedvig is a Swedish insurer founded in 2016 that has raised about $100 million in funding.