H’ART Museum partners with Aegon

The collaboration supports the museum’s efforts to bring renowned art collections and exhibitions, such as the upcoming “From Rembrandt to Vermeer,” to a diverse audience, while aligning with Aegon’s international strategy and cultural engagement goals.

“We are thrilled to announce our new partnership with Aegon, a company whose commitment to international collaboration and entrepreneurship aligns perfectly with our mission. This cooperation will allow us to further enrich the visitor experience and support the continued growth and success of the museum. Together, we look forward to creating meaningful opportunities for both art enthusiasts and the broader community.” – Annabelle Birnie, Director of H’ART Museum. 

“We are excited about this new collaboration with the H’ART Museum in Amsterdam, which coincides with Aegon’s upcoming move to our new headquarters at the WTC Schiphol in mid-2025. This partnership builds on the international and collaborative spirit of both the H’ART Museum and Aegon. We aim to support H’ART in bringing unique exhibitions to inspire a wide audience, in line with our international strategy and our commitment to helping people live their best lives.” – Lard Friese, CEO of Aegon.