Growella Pivots

Homebuyer.ai , a Cincinnati-based lead-gen company, has pivoted.

Before:

After:

Established in 2016, Growella – with its tagline – ‘created for millennials, usable by everyone’ – was looking to educate millennials on financial manners via stories and videos on money, career, and life. Now, it appears that the company is shifting focus to homebuyers by creating an “all-in-one, personalized guide to buying your dream home.” Last, it secured $125k in Seed back in March.