Great-West Lifeco launches Keyridge Asset Management as new European brand

Great-West Lifeco has introduced Keyridge Asset Management, a new global brand that unifies its European asset management businesses Canada Life Asset Management (CLAM), Setanta Asset Managers, and Irish Life Investment Managers (ILIM) into a single platform aimed at accelerating third party distribution and expanding its UK presence.

ILIM and Setanta will continue operating in Ireland, while CLAM will remain active in the UK managing Lifeco general account assets and collaborating on fixed income solutions for clients globally.

Keyridge is led by CEO Patrick Burke and powered by a team of ~300. “Launching Keyridge in the UK reflects both our confidence in this market and our commitment to serving clients in one of the world’s most influential financial centres. Keyridge will provide UK wealth advisers and customers with the focus and expertise of our specialist investment management teams, combined with the scale, support and efficiency that goes with being part of a CAD$3 trillion global financial services group. Our ability to connect the full breadth of our investment expertise with a highly adaptable platform and partnership-driven culture means we can deliver solutions that truly align with our clients’ priorities.” – Patrick Burke, CEO, Keyridge Asset Management.

“Today’s announcement is a clear demonstration of our ambition to build a truly global asset management platform. By bringing together the strengths of ILIM, Setanta, and Canada Life Asset Management, we are creating a business with the scale, expertise and agility needed to thrive in the UK’s dynamic market. Combining these businesses allows us to harness the best of our talent, technology and investment capabilities, ensuring we are well positioned to realise our vision for Keyridge and for our clients.” – Lindsey Rix-Broom, CEO Europe, Great-West Lifeco.