Gradial names Lynn Girotto chief marketing officer

Gradial , an AI platform for enterprise marketing backed by PruVen Capital , has appointed Lynn Girotto as chief marketing officer.

Girotto brings more than two decades of marketing leadership experience, having served as CMO at Qualtrics, Vimeo, and Heap, and as senior vice president of marketing at Tableau. Her earlier roles included positions at Microsoft, Starbucks, and PepsiCo.

Gradial helps enterprise marketing teams coordinate workflows across systems, including content and campaign execution, asset management, and customer journeys. Girotto will lead the company’s marketing team and work with enterprise marketing leaders adopting AI at scale.

The appointment follows Gradial’s $65 million Series C, led by Insight Partners.