Gordian Software raises $25 million

Gordian Software, which builds tech that helps airlines and travel websites upsell customers with add-on features, has raised $25 million in a Series A round led by Accomplice and its sister firm Vinyl, with participation from Kinnevik, DST Global Partners and Latitude.

Founded in 2017, Gordian Software provides an API that enables travel sites, including Hopper, Trip.com and Priceline, to sell ancillaries such as baggage and premium seat selection for their airline partners.

The startup says it supports ancillary sales from 100+ airlines and that it will use the funding to introduce new products such as insurance and fare protection, among other things.