Google Compare just raised a white flag

“The Google Compare service itself hasn’t driven the success we hoped for” – Google Compare announces the shutdown of its insurance and financial products comparison service tool in US and UK come March 23 in an email sent to its partners (think: Bolt, ITC, CoverHound, and more). The company cites lack of traction as the main reason behind its desire to refocus its efforts on AdWords. Bottom Line: short ride.