Goodyear Teams with Root
As part of a collaboration between The Goodyear Tire & Rubber Company and Root Insurance Company, Goodyear will offer tire purchase and installation services to Root’s policyholders through Goodyear’s industry-leading purchase platforms and installation network. “Root members tend to be early adopters of new online services and are familiar with mobile purchasing platforms, making them an ideal audience for Goodyear to gain new insights about changing consumer expectations.”
“Goodyear continues to test and innovate ways to make it easier for consumers to buy and install tires. Root’s cutting-edge business model provides a great opportunity for Goodyear to get in front of a unique, rapidly growing customer base and connect more consumers with our aligned installer network of dealers.” – Mike Dauberman, chief digital officer, Goodyear North America.
“We are thrilled to collaborate with Goodyear to provide our customers with another benefit for using Root insurance. This program will further elevate the Root experience.” – Kumi Walker, Root’s chief corporate development & strategy officer.