GoodTrust raises $5 million

GoodTrust, the digital life and legacy service startup, has closed a $5 million seed round for a total of $7.5 million raised to date. Investors include Moxxie Ventures, Khosla Ventures, Concrete Rose Capital, Bling Capital, Synetro Ventures, Azure Capital Partners, Alumni Ventures, Primer Holdings, Gaingels Network and Lane VC. Several current and former Google executives are also on the cap table including Nikesh Arora, Margo Georgiadis, Scott Levitan, Arjan Dijk, Tony Fagan, Jori Pearsall and Gopi Kallayil.

Founded by former Google executive Rikard Steiber, GoodTrust is a digital life and legacy platform that helps families organize their digital lives and prepare their online assets for the day they pass away. It offers a comprehensive suite of estate-planning tools including the ability to create a free will, funeral directive, durable financial power of attorney with more directives coming in early 2022.

In addition to a direct-to-consumer business, GoodTrust offers its service as a benefit to enterprise partners in the insurance, financial, funeral industries, as well as to employee or member organizations.

“All of us have experienced the loss of a loved one. GoodTrust solves the growing issue of what happens to our priceless digital assets, online accounts and assets when we die, protecting our precious memories and legacy for everyone.” – David Weiden, Founding Partner at Khosla Ventures.

“Like millions of people every year, I learned first hand how difficult it is to manage the digital legacy of a lost loved one. We believe GoodTrust represents the ultimate solution to empower everyone to control their digital life and legacy.” – Katie Stanton, general partner of Moxxie Ventures.